Mezhdunarodnyy menedzhment

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Category: International foreign economic activity

Author(s):

Language: Russian

Publisher: KnoRus

ISBN: 978-5-406-06560-0

Barcode: 9785406065600

Year: 2019

Additional information

Pages: 438

Binding: 60x90/16

Автор: Ирина Владимирова

Высота упаковки: 1

Вес: 501

Cover: Paperback

Type of publication: Separate edition

Ширина упаковки: 1

Глубина упаковки: 1

Book description

Kompleksno okhvatyvaet aspekty upravleniya mezhdunarodnym biznesom: rassmatrivayutsya sovremennye kompanii kak obъekt mezhdunarodnogo menedzhmenta, zhiznennyy tsikl ikh razvitiya. Pri etom znachitelxnoe vnimanie udelyaetsya sovremennomu etapu transnatsionalizatsii biznesa i vidam mezhdunarodnykh kompaniy, pokazatelyam, otrazhayushchim urovenx ikh transnatsionalizatsii, formam vykhoda transnatsionalxnykh korporatsiy na zarubezhnye rynki. Pokazany organizatsionnye struktury upravleniya mezhdunarodnymi kompaniyami, kharakteristicheskie cherty kompaniy budushchego, organizatsionnye formy mezhfirmennoy integratsii. Rassmotreny razlichnye alxternativy razvitiya kompaniy ot organicheskogo rosta do sdelok po sliyaniyam i pogloshcheniyam, proanalizirovany osobennosti sredy mezhdunarodnogo biznesa. Sootvetstvuet FGOS VO poslednego pokoleniya.Dlya studentov bakalavriata i magistratury, aspirantov, prepodavateleyvysshikh uchebnykh zavedeniy, slushateley sistemy poslevuzovskogo obrazovaniya i spetsialistov, zanimayushchikhsya voprosami mezhdunarodnogo biznesa.

Price: 1,09900 roubles

 

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